Tecate ficha patrocinio con la Juventus de Italia!

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El día de hoy a través de conferencia de prensa y las redes sociales, la Marca de cerveza Tecate anunció la alianza comercial que ha firmado con “La Vecchia Signora”, la Juventus de Turín. Equipo tetracampeón de Italia y actual finalista de la Champions League.

La presentación fué liderada por la figura mundialista y máximo goleador extranjero en la historia del equipo David Trezeguet, en conjunto con el gerente de mercado de la Juventus, Tomas Arico y Franco María Maggi, director de marcas de CM/Heineken México.

Esta acción por parte de la cerveza es parte de la continuidad a una estrategia implementada por Cervecería CM para hacer de Tecate la Marca de cerveza más asociada al fútbol en México, lo cual ya les ha dado excelentes resultados en corto tiempo.

Al ser patrocinadora oficial de la Juve, Tecate se posiciona como la primer cerveza mexicana en colaborar con dos equipos de talla mundial como lo es Barcelona y Juventus, quienes casualmente se enfrentan este 6 de Junio en una final de Champions League.

 

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