Rhianna, será la nueva directora creativa de PUMA.

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La Marca deportiva PUMA ha sorprendido al mundo deportivo, la moda y el espectáculo, al anunciar que la cantante de origen barbadense será la nueva Directora Creativa -sí leíste bien- de la Marca alemana a partir de Enero del próximo 2015.

Si bien, es sabido que actualmente resulta una atinada y estratégica elección de las Marcas, contar con artistas de la calidad y reconocimiento de talla mundial como lo es Rhianna, como parte de sus embajadores, imagen de campaña o colaboraciones especiales, el hablar de la Dirección de un puesto de la compañía, es sin duda un riesgo, -esperemos calculado- que PUMA esta tomando.
La Marca ha confirmado que la actriz y cantante no sólo se encargará de la creación de la linea de ropa femenina, al mismo tiempo será embajadora global, uniendose a talentos deportivos como Usain Bolt  y Mario Balotelli, quienes han sido un éxito como rostros de la Marca deportiva.
rihanna1
La firma mencionó:

“El espíritu imparable, energía creativa y su valentía dentro y fuera del escenario la hacen una perfecta representante de la marca»

Rhianna trabajará en el diseño y la customización de estilos clásicos, así como en la creación de nuevos estilos para añadir a la oferta de Puma”

En breve PUMA comenzará la campaña del 2015, Forever Faster junto al jamaiquino Usain Bolt y el futbolista argentino Sergio “El Kun” Agüero; esperemos a ver los resultados de este mercadológico estatégico movimiento de la Marca deportiva, colocando una celebridad con un mundo de compromisos laborales, a cargo de un puesto tan clave y demandante para cualquier compañía. O ustedes creen que se puede?

 

firma_cessare

 

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